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Online store · Skincare
Fern & Field
A calm, product-led store that makes a 38-item skincare range simple to browse and easy to buy.
Result
64% higher conversion
01 · Challenge
Simplify the range
Customers needed to understand the differences between products without getting lost in a busy catalogue.
02 · Approach
A shorter path to checkout
The store paired clearer product pages with photography direction, email setup and a streamlined one-page checkout.
03 · Outcome
More browsers became buyers
Conversion increased by 64% during the first quarter after launch.
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