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Brand + website · Clinic
Clearpath Physio
A reassuring new identity and booking-first website that makes choosing a treatment and arranging an appointment straightforward.
Result
70% book online

01 · Challenge
Reduce booking hesitation
Patients needed a calmer, clearer path from understanding a service to choosing an appointment.
02 · Approach
Trust at every step
A new identity, seven focused pages and an integrated booking flow put useful information before the call to action.
03 · Outcome
Bookings moved online
Online bookings now account for 70% of all appointments.
Make it easier for customers to take action.
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